by Kevin Orris | Aug 16, 2019 | Blog, Business, Content Strategy, Marketing, Storytelling
I recently wrote about researcher Paul Zak’s extensive work behind the neuroscience of story. In short, the brain produces a chemical called oxytocin when we connect with the tension in a story. Once our oxytocin levels rise, we’re more likely to take action, whether...
by Kevin Orris | Aug 16, 2019 | Blog, Business, Content Strategy, Marketing, Storytelling
Story is the connective tissue between humans. Each of us has a story regardless of the level of trauma, joy, favor or any number of other emotions we have experienced. We have been created with a desire (and need) for authentic community, which is only enabled by...
